Great Design begins with
Human Factors

“The credential pushed me further to explore impactful design." Getting my certification really equipped me with the language, processes, and clarity I needed to go beyond just the visuals. It was a pivotal moment that drew me deeper into the world of UX and product design.

“I chose HFI because it’s a leader in complex UX thinking.” I was looking for structure and depth—and I found both. My instructor brought clarity and insight that helped me grow not just as a designer, but as a mentor shaping future talent.

“A turning point in my career.” My UX passion needed credibility to survive, and earning the Certified Usability Analyst (CUA)™ credential marked a turning point. It gave me the language, structure, and the science to back my instincts.

“Because of HFI, I now have a fresh, practical way to design with people truly in mind.” Getting HFI certified was a strategic move for my team to solidify UX as an integral part of the business. The program helped us remain up to date with the latest industry standards, reinforcing our approach with science-backed methodologies.

“Beyond insights, the training taught me to design with heart.” Working with other Certified Usability Analysts really motivated me to pursue my CUA™. It provided me with the framework and confidence to lead with empathy, helping to merge UX and service to make technology feel truly human.

“Even after 20 years, the learning still guides safer, smarter healthcare design.” The entire learning experience helped me move beyond assumptions. It equipped me to build structured research programs that changed the way products were designed for the healthcare ecosystem.