Certified User Experience Analyst (CXA)TM
Advance in your career with rich and advanced UX know-how
Training / Certifications / CXA™
Aspiring to move up from User Experience (UX) practitioner to UX leader with richer and deeper design knowledge?
Take the next step in your UX career with HFI Training's advanced Certified User Experience Analyst (CXA™ ) certification. You will learn about topics such as persuasion design, omni-channel strategy, innovation and org-level UX maturity and how to apply this knowledge to real-world complex design projects. With this certification, you get in-depth learning that will equip you to create an impact at the boardroom level.
The track includes 4 courses (10 days of training) that are taught by HFI's instructors, live online.
To get the certification, you need to take and pass the CXA™ exam, conducted by HFI.
What our alumni found valuable
“The credential pushed me further to explore impactful design." Getting my certification really equipped me with the language, processes, and clarity I needed to go beyond just the visuals. It was a pivotal moment that drew me deeper into the world of UX and product design.
Sheena Setayesh
Bentley Systems
“I chose HFI because it’s a leader in complex UX thinking.” I was looking for structure and depth—and I found both. My instructor brought clarity and insight that helped me grow not just as a designer, but as a mentor shaping future talent.
Joydeep Mitra
Kyndryl Vital Studios
“A turning point in my career.” My UX passion needed credibility to survive, and earning the Certified Usability Analyst (CUA)™ credential marked a turning point. It gave me the language, structure, and the science to back my instincts.
Bheki Ntanzi
Rand Merchant Bank (RMB)
“Because of HFI, I now have a fresh, practical way to design with people truly in mind.” Getting HFI certified was a strategic move for my team to solidify UX as an integral part of the business. The program helped us remain up to date with the latest industry standards, reinforcing our approach with science-backed methodologies.
Jeneviev J. Moraña
BDO Unibank
“Beyond insights, the training taught me to design with heart.” Working with other Certified Usability Analysts really motivated me to pursue my CUA™. It provided me with the framework and confidence to lead with empathy, helping to merge UX and service to make technology feel truly human.
Wes Lewis
Hex5
“Even after 20 years, the learning still guides safer, smarter healthcare design.” The entire learning experience helped me move beyond assumptions. It equipped me to build structured research programs that changed the way products were designed for the healthcare ecosystem.
Alyce Green
ACG Design Research
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1. How to Design for Persuasion, Emotion and Trust (PET Design™) - 3
Days
Learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing.
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2. The PET™ Architect - 2 Days
This advanced class reveals how to apply the PET™ perspective to strategy, innovation, and application design in order to ensure successful conversion.
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3. Omni-Channel UX Strategy and Innovation - 3 Days
Ensure seamless interaction across customer touchpoints
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4. Institutionalization of a Mature UX Practice - 2 Days
Transform ad hoc UX practices into a mature, sustainable operation
Ashish Majumdar
VP Solutions & UX Educator
Masood Nasser
UX Leader
Shruti Suman
Design Strategist and Educator
Why is investing in UX training and certification
important for your career?
Dr. Eric Schaffer shares how HFI Training will give you the edge to cope with technology transitions, work in large-scale environments, and build influence.
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Why should I take the CXA training?
If you’re a UX practitioner looking to make a difference in customer behavior with your designs, then having the CXA certification is right for you. HFI’s CXA is the industry’s gold standard in advanced and rich UX training. It recognizes that you are well qualified in creating designs that have the potential to convert customers. The certification equips you to move up the UX career ladder and be recognized as a leader who is able to connect the dots between experience design and business gains.
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What are the UX skills I can expect to learn?
The CXA™ training covers advanced UX skills and knowledge such as:
- Designing for Persuasion, Emotion, and Trust (PET)
- Applying psychological principles to enhance customer engagement
- Creating a PET strategy, meme and frame
- Launching new business models and products based on ecosystem research
- Assessing maturing of your own UX operation
- Recommending next steps to increase maturity
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What kind of community will I find in this course?
You will find like-minded professionals from the design and allied fields such as UX designers, graphic and visual designers, interaction architects, UI developers, marketing and other business stakeholders who will benefit from this foundational UX knowledge.
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What’s the experience I can expect in the classroom?
You will experience an invigorating atmosphere in the class. Our instructors are also real-world UX consultants. They enhance the classroom teaching with practical insights from real projects (for Fortune 500 clients) they’ve worked on, demonstrating how you can apply what you’re learning in class. You will walk away with a vast amount of researched and empirical UX knowledge and up-to- date best practices.
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How often is the course material updated?
HFI is diligent about updating our course material with the latest trends, best practices and examples from real-world UX.
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What does the cost cover?
The cost covers:
- In-depth classroom teaching (entire CXA™ track including all 4 courses lasts 10 days)
- Comprehensive electronic study material that preps you for the CXA exam
- Online CXA™ exam (and one re-attempt in 6 months if required)
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Do I have to take all the 4 courses or can I pick and choose?
While you do have the option to pick individual courses, it is recommended to complete the 4 courses from the CXCXA track. This will cover all the topics for the CXA exam, and you can get your certification successfully. Moreover, the 4 courses are designed to provide you the practical skills that you will need during diverse strategic and tactical UX design projects. Taking all the courses prepares you holistically for your role as a UX practitioner and furthers your career progression.
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What if I don’t clear the CXA exam in the first attempt?
If you’ve attended the entire 10 days of CXA training, then you are already well prepared to clear the CXA exam! If you don’t pass in the first attempt, you can make a second attempt within 6 months at no extra cost.
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