Certified Digital Persuasion Analyst (CDPA)TM
Influence your customers with the power of persuasion
Training / Certifications / CDPA™
If your designs and content can evoke Persuasion, Emotion and Trust (PET™), you can look forward to more effective and engaging interactions. With HFI's Certified Digital Persuasion Analyst (CDPA™) certification, you will learn how to apply psychology to create this emotional connect with your customers and influence their behaviour.
The track includes 2 courses (5 days of training) that are taught by HFI's instructors, live online.
To get the certification, you need to take and pass the CDPA™ exam, conducted by HFI.
What our alumni found valuable
“The credential pushed me further to explore impactful design." Getting my certification really equipped me with the language, processes, and clarity I needed to go beyond just the visuals. It was a pivotal moment that drew me deeper into the world of UX and product design.
Sheena Setayesh
Bentley Systems
“I chose HFI because it’s a leader in complex UX thinking.” I was looking for structure and depth—and I found both. My instructor brought clarity and insight that helped me grow not just as a designer, but as a mentor shaping future talent.
Joydeep Mitra
Kyndryl Vital Studios
“A turning point in my career.” My UX passion needed credibility to survive, and earning the Certified Usability Analyst (CUA)™ credential marked a turning point. It gave me the language, structure, and the science to back my instincts.
Bheki Ntanzi
Rand Merchant Bank (RMB)
“Because of HFI, I now have a fresh, practical way to design with people truly in mind.” Getting HFI certified was a strategic move for my team to solidify UX as an integral part of the business. The program helped us remain up to date with the latest industry standards, reinforcing our approach with science-backed methodologies.
Jeneviev J. Moraña
BDO Unibank
“Beyond insights, the training taught me to design with heart.” Working with other Certified Usability Analysts really motivated me to pursue my CUA™. It provided me with the framework and confidence to lead with empathy, helping to merge UX and service to make technology feel truly human.
Wes Lewis
Hex5
“Even after 20 years, the learning still guides safer, smarter healthcare design.” The entire learning experience helped me move beyond assumptions. It equipped me to build structured research programs that changed the way products were designed for the healthcare ecosystem.
Alyce Green
ACG Design Research
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1. How to Design for Persuasion, Emotion and Trust (PET Design™) - 3
Days
Learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing.
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2. The PET Architect - 2 Days
This advanced class reveals how to apply the PET perspective to strategy, innovation, and application design in order to ensure successful conversion.
Ashish Majumdar
VP Solutions & UX Educator
Masood Nasser
UX Leader
Shruti Suman
Design Strategist and Educator
Why is investing in UX training and certification
important for your career?
Dr. Eric Schaffer shares how HFI Training will give you the edge to cope with technology transitions, work in large-scale environments, and build influence.
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Why should I take the CDPA™ training?
If you belong to professions such as User Experience Design, Marketing, Visual Design, Product Design, or Content Writing, then having the CDPA™ certification stamp is an advantage. HFI’s CDPA™ proves that you are more than a usability professional and have the expertise to create effective and engaging digital interactions. You will gain repute as a rich experience designer that can influence your customer behavior and decision making.
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What are the persuasion skills I can expect to learn?
The CDPA™ training covers advanced skills and knowledge such as:
- Persuasive approach to strategy & design
- PET-driven data gathering and analysis
- Creation of a core PET meme
- Research-based PET tools
- Validating the persuasiveness and emotional impact of your designs
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What kind of community will I find in this course?
You will find like-minded professionals from the design and allied fields such as UX designers, graphic and visual designers, interaction architects, UI developers, marketing, content creators, and other business stakeholders who will benefit from this knowledge.
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What can I expect?
Our instructors are also UX experts and consultants. They add practical insights to the course material from their projects with small clients to Fortune 500 companies, demonstrating how you can apply what you’re learning in class. You will take away researched and empirical UX knowledge, tips and best practices.
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How often is the course material updated?
HFI is diligent about updating our course material with the latest trends, best practices and examples from real-world UX.
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What does the cost cover?
The cost covers:
- In-depth classroom teaching (entire CDPA™ track including all 2 courses for 5 days)
- Comprehensive electronic study material that preps you for the exam
- Online CDPA™ exam (and one re-attempt in 6 months if required)
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What if I don’t clear the CDPA™ exam in the first attempt?
If you’ve attended the entire 5 days of training, then you are already well prepared to clear the CDPA™ exam! If you don’t pass in the first attempt, you can make a second attempt within 6 months at no extra cost.
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