Germany, Europe
BSH – Product Design & Engineering
The training emphasized practical application over theory. Participants learned to build user-centred design strategies, define personas, develop realistic scenarios, and evaluate products using structured usability variables. A playback session held two weeks after the program required participants to present real-world case studies, reinforcing learning through application.
Problem:
BSH's product engineers and designers lacked a structured framework for measuring and calibrating usability in physical products. While technically proficient, teams needed practical methods to integrate user-centred design principles into product development and decision-making.
Approach:
HFI developed a customized version of its Product Usability Essentials program, adapting core concepts from the Certified Usability Analyst (CUA™) curriculum for physical product teams. The program combined usability science with hands-on case studies, covering design semantics, ergonomics, serviceability, lifecycle considerations, usability evaluation, personas, and scenario-based design.
Outcomes:
60% improvement in the team's ability to apply user-centred design principles.
100% improvement in the quality of design solutions presented during post-training playback sessions.
Engineers demonstrated stronger competency in creating personas, defining user scenarios, and developing evidence-based design strategies.
BSH reported improved design processes and greater confidence in solving usability challenges systematically.