Move research from validation to decision-shaping
Plan and execute contextual interviews, field studies, and observational research with methodological rigor.
Principles of Experience Research & Strategy
Principles of Experience Research & Strategy
Learn to gather, interpret, and apply user insight with the rigor needed to guide experience decisions that are clear, defensible, and aligned to business goals.
40+
UX strategy and research constructs
10+
User research methods
5+
Usability dimensions
Pop Quiz · Q1/5
Which method best surfaces unmet user needs?
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Duration
3 days/24 hours
Format
Live-Online, Instructor-led
Program Fee
₹52,458
+18% GST/Applicable Taxes
Flexible payment options available
What you'll gain
Core Competencies
Build personas and journey maps that guide real decisions
Develop research-grounded artifacts that teams actually use — not slide decorations.
Speak to leadership in the language of business outcomes
Translate qualitative findings into clear, defensible experience direction aligned to strategy.
What you'll cover
The Curriculum
Eight areas of research and strategy, each directly applicable to real organizational contexts.
User-Centered Analysis & Strategy
Understand user behavior in context and align design intent with business goals from the outset.
Design Strategy & Business Alignment
Craft UX strategies that reconcile stakeholder needs with evidence-based reasoning.
User Profiles & Personas
Develop research-grounded personas and empathy maps that guide design decisions.
Field Research & Interviews
Plan and conduct contextual field studies and synthesize qualitative findings into action.
Data Gathering & Analytics
Integrate quantitative data with qualitative insight for a complete picture of user behavior.
Journey Mapping & Task Analysis
Create journey maps that surface friction, risk, and opportunity across user journeys.
Information Architecture & Navigation
Organize content and structure around how users actually think and seek information.
Getting Ready for UX Design
Translate research findings into design-ready direction teams can act on with confidence.
The experience architect pathway
Build your journey toward more
impactful experiences
This course stands on its own — researchers, product managers, and designers take it to build rigorous, structured research capability. It is also Course 2 of the Certified Usability Architect (CUA™) program, part of HFI Institute's structured Experience Architect Pathway.
CUA™ Course 1
Science of Experience Design
Human cognition, behavioral evidence, and principled design reasoning.
CUA™ Course 2
Experience Research and Strategy
User research methods and translating insight into design strategy.
You are here.
CUA™ Course 3
Interface Design and Design Systems
Interface principles, navigation, and design systems at scale.
CUA™ Course 4
Experience Performance Evaluation
Usability testing, evaluation methods, and evidence-based reporting.
Get started
Pick your cohort
Select a start date that works best for your schedule and learning goals.
New cohort dates are being scheduled. View the calendar or contact us for the latest availability.
The mentors
Learn from the leaders of
the discipline
Our faculty combine decades of experience in consulting, research, and leadership to guide the next generation
of Experience Architects.
UX Consultant · UX Educator
Aveek Majumdar
Aveek brings more than 2,500 hours of training experience across Asia, the Middle East, and Africa. His extensive work with professionals across markets gives him a broad perspective on how experience practices translate across cultures, industries, and organizational contexts.
UX Consultant · UX Educator
Ilona Posner
With more than 27 years in research, consulting, and education, Ilona brings a seasoned perspective to user-centred design. Her work is grounded in helping professionals develop a deeper understanding of users and build that understanding into everyday design practice.
Design Consultant · UX Strategist
Komal Kapoor
Komal focuses on the discipline behind good experience research. She helps practitioners ask better questions, build stronger research approaches, and turn findings into experience strategies that teams can understand and act upon.
UX Consultant · UX Educator
Aveek Majumdar
Aveek brings more than 2,500 hours of training experience across Asia, the Middle East, and Africa. His extensive work with professionals across markets gives him a broad perspective on how experience practices translate across cultures, industries, and organizational contexts.
UX Consultant · UX Educator
Ilona Posner
With more than 27 years in research, consulting, and education, Ilona brings a seasoned perspective to user-centred design. Her work is grounded in helping professionals develop a deeper understanding of users and build that understanding into everyday design practice.
Design Consultant · UX Strategist
Komal Kapoor
Komal focuses on the discipline behind good experience research. She helps practitioners ask better questions, build stronger research approaches, and turn findings into experience strategies that teams can understand and act upon.
Build the research and strategy foundation that turns user insight into experience direction leadership trusts.
+18% GST/Applicable Taxes
Flexible payment options available