Connect experience strategy to business vision
Align experience decisions with organizational direction, market dynamics, and operating models.
CX and Strategy Architect
Shape experiences as a strategic advantage.
Move beyond individual journeys to align experience with business vision, market dynamics, and long-term organizational direction.
15+
Innovation & strategy frameworks
5+
Innovation stages
15+
Strategic design activities
Pop Quiz · Q1/5
A CX strategy is strongest when it aligns to:
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Duration
3 days/24 hours
Format
Live-Online, Instructor-led
Program Fee
₹59,237
+18% GST/Applicable Taxes
Flexible payment options available
What you'll gain
Core Competencies
Architect consistent value across every channel
Design omni-channel experience architecture that delivers coherently across touchpoints.
Make the business case for experience investment
Translate experience outcomes into KPIs and language that resonate at the executive level.
What you'll cover
The Curriculum
Six areas of experience strategy and governance, each focused on shaping customer experience as a deliberate organizational capability.
Aligning Experience Strategy with Business Vision
Map experience to organizational intent and frame direction for executive leadership.
Digital Affordances & Innovation Strategy
Identify differentiators and adapt strategy to megatrends and technology shifts.
Market Strategy & Channel Architecture
Develop market and channel strategies grounded in experience insight.
Experience Governance Fundamentals
Establish operating models and clear ownership for experience quality at scale.
Innovation Methodologies for CX
Apply human-centered design thinking to organizational innovation challenges.
Experience Metrics & Business Language
Define experience KPIs and make the financial case for experience investment.
The experience architect pathway
Build your journey toward more
impactful experiences
This course stands on its own — senior UX professionals, CX directors, product leaders, and marketing executives take it to develop experience strategy and governance thinking. It is also Course 3 of the CXA™ program, the strategic layer of the Experience Architect Pathway.
CXA™ Courses 1 & 2
PET Design + Digital Persuasion Architecture
Behavioral science, ethical influence, and persuasion system architecture.
CXA™ Course 3
CX and Strategy Architect
Experience strategy aligned to business vision, markets, and competitive direction.
You are here.
CXA™ Course 4
Experience Practice Architect
Governance, operating models, and organizational experience capability.
Get started
Pick your cohort
Select a start date that works best for your schedule and learning goals.
New cohort dates are being scheduled. View the calendar or contact us for the latest availability.
The mentors
Learn from the leaders of
the discipline
Our faculty combine decades of experience in consulting, research, and leadership to guide the next generation
of Experience Architects.
Design Strategist · UX Educator
Vanitha Shankar
With more than two decades in human-centered design and innovation, Vanitha brings a strategic perspective to complex experiences across channels and markets. Her work connects customer needs, business priorities, and design decisions to create experiences that work as a whole.
UX Strategist · Training Leader
Ashish Majumdar
Ashish brings more than two decades of UX strategy and leadership experience to the learning environment. His focus is on helping professionals move beyond individual design activities and develop the strategic thinking needed to shape experiences at an organizational level.
UX Strategist · Lead Instructor
Masood Nasser
With 25+ years across UX strategy and business consulting, Masood brings a practitioner's perspective to experience challenges. He combines strategic thinking with practical methods that professionals can take directly into their work.
Experience Strategist · CX Leader
Stephen Fleming Proft
Stephen brings a leadership perspective to the relationship between experience and business strategy. His work helps organizations connect customer experience with broader business vision, market realities, and organizational direction.
Design Strategist · UX Educator
Vanitha Shankar
With more than two decades in human-centered design and innovation, Vanitha brings a strategic perspective to complex experiences across channels and markets. Her work connects customer needs, business priorities, and design decisions to create experiences that work as a whole.
UX Strategist · Training Leader
Ashish Majumdar
Ashish brings more than two decades of UX strategy and leadership experience to the learning environment. His focus is on helping professionals move beyond individual design activities and develop the strategic thinking needed to shape experiences at an organizational level.
UX Strategist · Lead Instructor
Masood Nasser
With 25+ years across UX strategy and business consulting, Masood brings a practitioner's perspective to experience challenges. He combines strategic thinking with practical methods that professionals can take directly into their work.
Experience Strategist · CX Leader
Stephen Fleming Proft
Stephen brings a leadership perspective to the relationship between experience and business strategy. His work helps organizations connect customer experience with broader business vision, market realities, and organizational direction.
The community
Hear from professionals who've taken this course
From clearer thinking to sharper design decisions, discover how this course is shaping practice on the ground.
“It connected UX directly to the omnichannel strategy work I do every day.”
The course connected UX directly to the omnichannel strategy work I do every day. I took a lot of it straight back to my team and clients.
Whitney Vincent
Senior Growth Advisor
Learn to shape experience as a strategic advantage, not just a design output.
+18% GST/Applicable Taxes
Flexible payment options available