Experience-led organizational capability
Build the governance and operating models that make quality consistent at scale.
Certified Experience Architect (CXA)TM
Architect digital experience with an enterprise-wide vision.
Lead experience as an enterprise-wide capability — shaping vision, governance, and strategy so experience can scale, mature, and endure across your organization.
12,000+
Certified professionals
Fortune 500
Trusted
50+
Participant nationalities
“I argue for users a lot more confidently now.”
Rachel Shong
Senior Manager
GovTech Singapore
CXA Batch of January 2025
Duration
10 days/80 hours
Format
Live-Online, Cohort based
Program Fee
₹1,82,119
+18% GST/Applicable Taxes
What You'll Gain
Core Competencies
Experience value measurement
Connect UX and CX outcomes to boardroom-level KPIs.
Human-centered culture leadership
Embed human-centered decision-making into how the organization plans, incentivizes, and operates.
What You'll Cover
The Curriculum
Four courses that build from ethical persuasion to enterprise strategy — equipping you to lead experience as a governed, organization-wide capability.
Persuasion, Emotion & Trust in Design (PET Design™)
Learn the psychological foundations of ethical influence — trust signals, emotional design, and the HFI PET Framework.
Digital Persuasion Architecture
Architect persuasive user flows and conversion pathways that build trust while driving measurable business outcomes.
CX and Strategy Architect
Align experience strategy with business vision, markets, and evolving user behavior across the organization.
Experience Practice Architect
Build the governance, culture, and team structures that make experience excellence scale across the enterprise.
The Experience Architect Pathway
Build your journey toward more impactful experiences
The Experience Architect Pathway is designed to help professionals grow their expertise step by step—from usability foundations to persuasion design and experience leadership. Each certification strengthens a specific capability, preparing you to create measurable impact across products, services, and organizations.
Certified Usability Architect(CUA)™
Strengthen your command of usability, experience research, interface design, and evaluation.
Your journey begins here.
Certified Digital Persuasion Architect(CDPA)™
Deepen your ability to design persuasive, behavior-led digital experiences.
Your journey advances here.
Certified Experience Architect(CXA)™
Develop the leadership perspective needed to shape experience strategy at scale.
Your journey culminates here.
Get Started
Pick your cohort
Select a start date that works best for your schedule and learning goals.
Looking beyond the next intake?
Access the full cohort calendar to explore future enrollment opportunities.
The Mentors
Learn from the leaders of
the discipline
Our faculty combine decades of experience in consulting, research, and leadership to guide the next generation
of Experience Architects.
UX Strategist · Training Leader
Ashish Majumdar
Ashish brings more than two decades of UX strategy and leadership experience to the learning environment. His focus is on helping professionals move beyond individual design activities and develop the strategic thinking needed to shape experiences at an organizational level.
UX Strategist · Lead Instructor
Masood Nasser
With 25+ years across UX strategy and business consulting, Masood brings a practitioner's perspective to experience challenges. He combines strategic thinking with practical methods that professionals can take directly into their work.
CX Director · Design Leader
Nasheed Kulay
Nasheed works at the intersection of digital experience, customer behaviour, and influence. His perspective brings a strong emphasis on creating experiences that earn attention and trust while helping practitioners understand the decisions behind customer action.
Design Leader · UX Educator
Fatema Ranpura
Fatema brings a research-led approach to experience design, combining consulting experience with a strong focus on how teams understand and respond to user needs. Her emphasis is on turning research into insights that can genuinely influence design.
UX Strategist · Training Leader
Ashish Majumdar
Ashish brings more than two decades of UX strategy and leadership experience to the learning environment. His focus is on helping professionals move beyond individual design activities and develop the strategic thinking needed to shape experiences at an organizational level.
UX Strategist · Lead Instructor
Masood Nasser
With 25+ years across UX strategy and business consulting, Masood brings a practitioner's perspective to experience challenges. He combines strategic thinking with practical methods that professionals can take directly into their work.
CX Director · Design Leader
Nasheed Kulay
Nasheed works at the intersection of digital experience, customer behaviour, and influence. His perspective brings a strong emphasis on creating experiences that earn attention and trust while helping practitioners understand the decisions behind customer action.
Design Leader · UX Educator
Fatema Ranpura
Fatema brings a research-led approach to experience design, combining consulting experience with a strong focus on how teams understand and respond to user needs. Her emphasis is on turning research into insights that can genuinely influence design.
The CXA Community
Hear from the Certified Experience Architects
From professional growth to organizational impact, discover how our CXAs are driving meaningful experiences.
“I argue for users a lot more confidently now.”
Technology moves fast, and this gave me a real way to keep it grounded in human need. I argue for users a lot more confidently now.
Rachel Shong
Senior Manager
GovTech Singapore
Earn your certification
Advance your practice as an Experience Architect.
Get started with an upcoming cohort.
* Flexible payment options available