Build a UX practice that outlasts individual talent
Design team models and governance structures that make experience quality a systemic output.
Experience Practice Architect
Integrate experience as an enterprise capability.
Build the governance, culture, and organizational structures that make experience excellence a repeatable output, not an individual effort.
15+
UX practice building blocks
5+
Organizational capability areas
5+
Operational enablers
Pop Quiz · Q1/5
A mature experience practice is best evidenced by:
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Score so far: 0/5
Duration
2 days/16 hours
Format
Live-Online, Instructor-led
Program Fee
₹52,458
+18% GST/Applicable Taxes
Flexible payment options available
What you'll gain
Core Competencies
Secure lasting executive sponsorship
Communicate experience value in business language that resonates at the C-suite level.
Make experience thinking shared, not siloed
Embed collaboration, incentives, and decision-making rituals across the organization.
What you'll cover
The Curriculum
Seven areas of experience institutionalization, focused on the organizational systems and governance structures that allow experience to scale with integrity.
Building a Scalable UX Practice
Design a repeatable UX and CX function that grows with organizational needs.
Roadmap to UX Institutionalization
Understand the maturity journey from ad-hoc work to governed organizational capability.
Governance & UX Best Practices
Establish frameworks that maintain experience consistency across teams and geographies.
Leadership & UX Advocacy
Secure executive sponsorship and communicate experience value in business language.
Building a UX-Centric Culture
Create conditions where experience thinking is shared across functions.
Optimizing UX Team Structures
Evaluate embedded, centralized, federated, and hybrid UX team models.
Hiring & Retaining UX Talent
Define role profiles and career pathways that attract and retain experience professionals.
The experience architect pathway
Build your journey toward more
impactful experiences
This course stands on its own — UX directors, CX leaders, experience managers, and transformation leaders take it to build organizational and governance thinking. It is also the final course of the CXA™ program, completing HFI Institute's structured Experience Architect Pathway.
CXA™ Courses 1 & 2
PET Design + Digital Persuasion Architecture
Behavioral science, ethical influence, and persuasion system architecture.
CXA™ Course 3
CX and Strategy Architect
Experience strategy aligned to business vision, markets, and competitive direction.
CXA™ Course 4
Experience Practice Architect
Governance, operating models, and organizational experience capability.
You are here.
Get started
Pick your cohort
Select a start date that works best for your schedule and learning goals.
New cohort dates are being scheduled. View the calendar or contact us for the latest availability.
The mentors
Learn from the leaders of
the discipline
Our faculty combine decades of experience in consulting, research, and leadership to guide the next generation
of Experience Architects.
UX Director · Lead Instructor
Sumeet Wilankar
Sumeet brings a strong focus on the fundamentals of interface design, from navigation and interaction to visual communication. His approach helps practitioners strengthen their craft by understanding the principles behind good design rather than relying on convention or preference.
Experience Strategist · CX Leader
Stephen Fleming Proft
Stephen brings a leadership perspective to the relationship between experience and business strategy. His work helps organizations connect customer experience with broader business vision, market realities, and organizational direction.
Design Strategist · UX Researcher
Shruti Suman
Shruti focuses on the systems and structures that allow experience strategy to work inside complex organizations. She brings a leadership perspective to experience governance, helping teams create the alignment and consistency needed to scale better experiences.
Design Leader · UX Educator
Ashok Shetty
Ashok focuses on the craft and systems behind effective interfaces. He helps teams build accessible, usable design systems that create consistency without losing sight of the people using the product.
UX Director · Lead Instructor
Sumeet Wilankar
Sumeet brings a strong focus on the fundamentals of interface design, from navigation and interaction to visual communication. His approach helps practitioners strengthen their craft by understanding the principles behind good design rather than relying on convention or preference.
Experience Strategist · CX Leader
Stephen Fleming Proft
Stephen brings a leadership perspective to the relationship between experience and business strategy. His work helps organizations connect customer experience with broader business vision, market realities, and organizational direction.
Design Strategist · UX Researcher
Shruti Suman
Shruti focuses on the systems and structures that allow experience strategy to work inside complex organizations. She brings a leadership perspective to experience governance, helping teams create the alignment and consistency needed to scale better experiences.
Design Leader · UX Educator
Ashok Shetty
Ashok focuses on the craft and systems behind effective interfaces. He helps teams build accessible, usable design systems that create consistency without losing sight of the people using the product.
The community
Hear from professionals who've taken this course
From clearer thinking to sharper design decisions, discover how this course is shaping practice on the ground.
“I walked out with new tools and structure our process didn't have before.”
I came in wanting to standardize how we handle service design, and I walked out with new tools and structure our process didn't have before.
Stefan Grobler
Principal Service Design
NedBank, South Africa
Learn to build experience as a governed, enterprise-wide capability that scales without losing quality.
+18% GST/Applicable Taxes
Flexible payment options available