Move from persuasion tactics to persuasion systems
Design PET-aligned themes, flows, and decision moments that function as a coherent influence system.
Digital Persuasion Architecture
Design compelling, trust-centered experiences.
Learn to architect ethical influence at system level — designing PET-aligned themes, flows, and decision moments across entire products and journeys.
13-Step
Architecture process
Multiple
Channel adaptation
7+
Retention strategies
Pop Quiz · Q1/5
A good persuasion architecture starts by mapping:
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Duration
2 days/16 hours
Format
Live-Online, Instructor-led
Program Fee
₹52,458
+18% GST/Applicable Taxes
Flexible payment options available
What you'll gain
Core Competencies
Diagnose and fix influence failures structurally
Identify persuasion vacuums and clutter through structured PET analysis, not guesswork.
Build retention that earns loyalty, not dependency
Apply gamification and behavioral reinforcement principles ethically, without compulsion mechanics.
What you'll cover
The Curriculum
Seven areas of applied persuasion architecture, focused on designing, governing, and sustaining ethical influence systems.
Avoiding Persuasion Pitfalls
Identify persuasion vacuums and clutter, and audit experiences for influence failures.
Integrating PET into Development
Embed PET strategies into the software development lifecycle and cross-functional workflows.
Advanced PET Research & Insights
Conduct deep qualitative research to uncover emotional schemas and stable motivation drivers.
Crafting a PET Theme
Develop a coherent persuasive theme that aligns user motivation with business goals.
Framing & Memes for Influence
Use framing and emotional anchors responsibly to shape how users interpret choices.
PET Flow & Conversion Optimization
Design seamless persuasive flows and resolve conversion barriers through PET analysis.
Retention & Loyalty Strategies
Apply behavioral reinforcement to build genuine loyalty, governed for ethical alignment.
The experience architect pathway
Build your journey toward more
impactful experiences
This course stands on its own — senior UX practitioners, digital marketers, growth leaders, and product leads take it to develop advanced persuasion architecture capability. It is also Course 2 of both the CDPA™ and CXA™ programs.
CDPA™/CXA™ Course 1
PET Design
Behavioral science, ethical influence, and trust-centered experience.
CDPA™/CXA™ Course 2
Digital Persuasion Architecture
Persuasion systems architected across journeys and organizational scale.
You are here.
CXA™ Course 3
CX and Strategy Architect
Experience strategy aligned to business vision, markets, and competitive direction.
CXA™ Course 4
Experience Practice Architect
Governance, operating models, and organizational experience capability.
Get started
Pick your cohort
Select a start date that works best for your schedule and learning goals.
New cohort dates are being scheduled. View the calendar or contact us for the latest availability.
The mentors
Learn from the leaders of
the discipline
Our faculty combine decades of experience in consulting, research, and leadership to guide the next generation
of Experience Architects.
Usability Analyst · UX Educator
Suzi Shapiro
Suzi brings decades of behavioural and persuasion research into the practice of digital experience. Her work helps practitioners look beyond what people do to understand why they do it, and how those insights can shape more effective experiences.
Design Leader · UX Educator
Fatema Ranpura
Fatema brings a research-led approach to experience design, combining consulting experience with a strong focus on how teams understand and respond to user needs. Her emphasis is on turning research into insights that can genuinely influence design.
CX Director · Design Leader
Nasheed Kulay
Nasheed works at the intersection of digital experience, customer behaviour, and influence. His perspective brings a strong emphasis on creating experiences that earn attention and trust while helping practitioners understand the decisions behind customer action.
CX Director · UX Strategist
Rachana Jindal
Rachana works at the intersection of behavioural science, persuasion, and experience design. She helps practitioners understand how digital experiences influence decisions and how principles of influence can be applied with greater responsibility, clarity, and trust.
Usability Analyst · UX Educator
Suzi Shapiro
Suzi brings decades of behavioural and persuasion research into the practice of digital experience. Her work helps practitioners look beyond what people do to understand why they do it, and how those insights can shape more effective experiences.
Design Leader · UX Educator
Fatema Ranpura
Fatema brings a research-led approach to experience design, combining consulting experience with a strong focus on how teams understand and respond to user needs. Her emphasis is on turning research into insights that can genuinely influence design.
CX Director · Design Leader
Nasheed Kulay
Nasheed works at the intersection of digital experience, customer behaviour, and influence. His perspective brings a strong emphasis on creating experiences that earn attention and trust while helping practitioners understand the decisions behind customer action.
CX Director · UX Strategist
Rachana Jindal
Rachana works at the intersection of behavioural science, persuasion, and experience design. She helps practitioners understand how digital experiences influence decisions and how principles of influence can be applied with greater responsibility, clarity, and trust.
The community
Hear from professionals who've taken this course
From clearer thinking to sharper design decisions, discover how this course is shaping practice on the ground.
“A toolkit I can actually reach for.”
I came out with real, usable insight into what makes an experience compelling — not just ideas, but a toolkit I can actually reach for.
Cole Nave
Sr. UX Manager
AmTrust Financial
Learn to architect influence as a governed, organization-wide capability.
+18% GST/Applicable Taxes
Flexible payment options available