Defend design decisions with cognitive science
Understand how attention, memory, and visual perception shape the way people experience digital interfaces.
Science of Experience Design
Ground experience decisions in human science.
Build the foundational, evidence-based understanding of human cognition, perception, and behavior that every principled design decision rests on.
30+
Human factors concepts
60+
Practical UX principles
8+
Core psychology domains
Pop Quiz · Q1/5
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Duration
2 days/16 hours
Format
Live-Online, Instructor-led
Program Fee
₹42,288
+18% GST/Applicable Taxes
Flexible payment options available
What you'll gain
Core Competencies
Replace intuition-led debate with a shared vocabulary
Build evidence-based reasoning that travels across design, product, and cross-functional teams.
Design for accessibility as standard practice
Apply inclusive, human-centered thinking as a natural outcome of principled design.
What you'll cover
The Curriculum
Six areas of human science, each directly applicable to experience decisions in digital environments.
UX Foundations & Evolution
Understand the history, principles, and measurable business value of human-centered design.
Visual Perception in UX
Learn how the human visual system and Gestalt principles shape layout, grouping, and comprehension.
Cognitive Psychology for UX
Explore how attention, memory, cognitive load, and mental models affect usability.
Motor Interaction & UX
Apply Fitts' Law and motor constraints to interface and interaction design across devices.
User-Centered Thinking
Design for diverse, inclusive, and global user populations grounded in accessibility principles.
UX Research & Validation
Learn core research methodologies and how findings connect to design decisions.
The experience architect pathway
Build your journey toward more
impactful experiences
This course stands on its own — professionals across design, product, marketing, and technology take it to build a rigorous foundation in human cognition and experience science. It is also Course 1 of the Certified Usability Architect (CUA™) program, the first step in HFI Institute's structured Experience Architect Pathway.
CUA™ Course 1
Science of Experience Design
Human cognition, behavioral evidence, and principled design reasoning.
You are here.
CUA™ Course 2
Experience Research and Strategy
User research methods and translating insight into design strategy.
CUA™ Course 3
Interface Design and Design Systems
Interface principles, navigation, and design systems at scale.
CUA™ Course 4
Experience Performance Evaluation
Usability testing, evaluation methods, and evidence-based reporting.
Get started
Pick your cohort
Select a start date that works best for your schedule and learning goals.
New cohort dates are being scheduled. View the calendar or contact us for the latest availability.
The mentors
Learn from the leaders of
the discipline
Our faculty combine decades of experience in consulting, research, and leadership to guide the next generation
of Experience Architects.
UX Strategist · Training Leader
Ashish Majumdar
Ashish brings more than two decades of UX strategy and leadership experience to the learning environment. His focus is on helping professionals move beyond individual design activities and develop the strategic thinking needed to shape experiences at an organizational level.
UX Consultant · UX Educator
Amit Inamdar
Amit brings together design thinking, UX consulting, and practical experience transformation. His approach focuses on making experience principles useful in the real world, helping professionals connect what they learn with the challenges they face every day.
UX Consultant · UX Research Educator
Dr Daniel G. Cabrero
Daniel brings more than a decade of experience working with government digital services and inclusive user research. His perspective is grounded in designing for real people, diverse needs, and the complexities that come with serving broad populations.
UX Strategist · Lead Instructor
Masood Nasser
With 25+ years across UX strategy and business consulting, Masood brings a practitioner's perspective to experience challenges. He combines strategic thinking with practical methods that professionals can take directly into their work.
UX Strategist · Training Leader
Ashish Majumdar
Ashish brings more than two decades of UX strategy and leadership experience to the learning environment. His focus is on helping professionals move beyond individual design activities and develop the strategic thinking needed to shape experiences at an organizational level.
UX Consultant · UX Educator
Amit Inamdar
Amit brings together design thinking, UX consulting, and practical experience transformation. His approach focuses on making experience principles useful in the real world, helping professionals connect what they learn with the challenges they face every day.
UX Consultant · UX Research Educator
Dr Daniel G. Cabrero
Daniel brings more than a decade of experience working with government digital services and inclusive user research. His perspective is grounded in designing for real people, diverse needs, and the complexities that come with serving broad populations.
UX Strategist · Lead Instructor
Masood Nasser
With 25+ years across UX strategy and business consulting, Masood brings a practitioner's perspective to experience challenges. He combines strategic thinking with practical methods that professionals can take directly into their work.
The community
Hear from professionals who've taken this course
From clearer thinking to sharper design decisions, discover how this course is shaping practice on the ground.
“The psychology behind it all just clicked.”
Vision, memory, motor function, cognition — I finally saw how each one connects to a real design decision. The psychology behind it all just clicked.
Yuliya Kurpiers
UX Designer
Start with the Science of Experience Design and build the human-centered foundation every great experience decision rests on.
+18% GST/Applicable Taxes
Flexible payment options available