Trust-based persuasion design
Apply the PET (Persuasion, Emotion, Trust) framework to influence decisions responsibly.
Certified Digital Persuasion Architect (CDPA)TM
Build ethical influence and trust as a core capability.
Build digital influence as a structured, ethical, and scalable capability — grounded in behavioral science, emotional understanding, and principled intent.
12,000+
Certified professionals
Fortune 500
Trusted
50+
Participant nationalities
“What I actually got was a whole new way of thinking about design — as persuasion and trust.”
Kausar Jahan
Senior UX Specialist
Road Transport Authority, Dubai
CDPA Batch of March 2025
Duration
5 days/40 hours
Format
Live-Online, Cohort based
Program Fee
₹98,220
+18% GST/Applicable Taxes
What You'll Gain
Core Competencies
Evidence-led decision influence
Apply behavioral science to conversion, retention, and engagement instead of guesswork.
Human-centered AI governance
Keep algorithmic influence ethical and brand-safe as it scales.
What You'll Cover
The Curriculum
Two courses that take you from the psychology of trust and persuasion to architecting influence systems that scale ethically across your organization.
Persuasion, Emotion & Trust in Design (PET Design™)
Learn the psychological foundations of ethical influence — trust signals, emotional design, and the HFI PET Framework.
Digital Persuasion Architecture
Architect persuasive user flows and conversion pathways that build trust while driving measurable business outcomes.
The Experience Architect Pathway
Build your journey toward more impactful experiences
The Experience Architect Pathway is designed to help professionals grow their expertise step by step—from usability foundations to persuasion design and experience leadership. Each certification strengthens a specific capability, preparing you to create measurable impact across products, services, and organizations.
Certified Usability Architect(CUA)™
Strengthen your command of usability, experience research, interface design, and evaluation.
Your journey begins here.
Certified Digital Persuasion Architect(CDPA)™
Deepen your ability to design persuasive, behavior-led digital experiences.
Your journey advances here.
Certified Experience Architect(CXA)™
Develop the leadership perspective needed to shape experience strategy at scale.
Your journey culminates here.
Get Started
Pick your cohort
Select a start date that works best for your schedule and learning goals.
Looking beyond the next intake?
Access the full cohort calendar to explore future enrollment opportunities.
The Mentors
Learn from the leaders of
the discipline
Our faculty combine decades of experience in consulting, research, and leadership to guide the next generation
of Experience Architects.
CX Director · UX Strategist
Rachana Jindal
Rachana works at the intersection of behavioural science, persuasion, and experience design. She helps practitioners understand how digital experiences influence decisions and how principles of influence can be applied with greater responsibility, clarity, and trust.
Design Leader · UX Educator
Fatema Ranpura
Fatema brings a research-led approach to experience design, combining consulting experience with a strong focus on how teams understand and respond to user needs. Her emphasis is on turning research into insights that can genuinely influence design.
CX Director · Design Leader
Nasheed Kulay
Nasheed works at the intersection of digital experience, customer behaviour, and influence. His perspective brings a strong emphasis on creating experiences that earn attention and trust while helping practitioners understand the decisions behind customer action.
Usability Analyst · UX Educator
Suzi Shapiro
Suzi brings decades of behavioural and persuasion research into the practice of digital experience. Her work helps practitioners look beyond what people do to understand why they do it, and how those insights can shape more effective experiences.
CX Director · UX Strategist
Rachana Jindal
Rachana works at the intersection of behavioural science, persuasion, and experience design. She helps practitioners understand how digital experiences influence decisions and how principles of influence can be applied with greater responsibility, clarity, and trust.
Design Leader · UX Educator
Fatema Ranpura
Fatema brings a research-led approach to experience design, combining consulting experience with a strong focus on how teams understand and respond to user needs. Her emphasis is on turning research into insights that can genuinely influence design.
CX Director · Design Leader
Nasheed Kulay
Nasheed works at the intersection of digital experience, customer behaviour, and influence. His perspective brings a strong emphasis on creating experiences that earn attention and trust while helping practitioners understand the decisions behind customer action.
Usability Analyst · UX Educator
Suzi Shapiro
Suzi brings decades of behavioural and persuasion research into the practice of digital experience. Her work helps practitioners look beyond what people do to understand why they do it, and how those insights can shape more effective experiences.
The CDPA Community
Hear from the Certified Digital Persuasion Architects
From professional growth to organizational impact, discover how our CDPAs are driving meaningful experiences.
“What I actually got was a whole new way of thinking about design — as persuasion and trust.”
I thought I was signing up to learn interfaces. What I actually got was a whole new way of thinking about design — as persuasion and trust, not just usability.
Kausar Jahan
Senior UX Specialist
Road Transport Authority, Dubai
Earn your certification
Advance your practice as an Experience Architect.
Get started with an upcoming cohort.
* Flexible payment options available